Google Adwords Campaign for Property Marketing
There are many more factors to keep in mind when starting and running an Adwords campaign. I’ll be covering more common mistakes and how to create your first profitable campaign throughout this article. Starting with how to approach Adwords.
There are many more factors to keep in mind when starting and running an Adwords campaign. I’ll be covering more common mistakes and how to create your first profitable campaign throughout this article. Starting with how to approach Adwords.
Is Google Adwords for real estate agents? Should they be using it?
We get questions a lot from realtors who aren’t sure how to work the platform. Maybe they’ve put in some money to test campaigns, but they just can’t figure out how to generate hot leads that convert to listings.
Well, if this sounds like you, you’re not alone. And there are a few common mistakes you’re likely making.
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Understanding Real Estate Keywords & Ad Copy
I want to explain real estate keywords and their accompanying ads so you can understand how to properly and profitably target. Let me first define the terms you need to know.
- Ad Copy: The written portion of your ad. This is the text you use to get people interested and clicking through to your site.
- Negative Keywords: The Google searches you don’t want your ads to show for. Usually, these are keywords that can be perceived as related to your positive keyword but are actually irrelevant.
- Broad Match: Setting your ad to show for your specific keyword as well as any search term variation that includes, or is perceived to be associated with your keyword.
- Phrase Match: Setting your ad to show when any search term including your exact phrase is searched for. For example, if your phrase is [real estate], you would show for the search [affordable real estate] or [real estate investment opportunities].
- Broad Match Modifier: Using the symbol (+), you can set your ads to only show when one or more words show in the search term. For example “+sensar +sell” and you would show for “I need a sensar to help me sell”
- Exact Match: Setting your ad to only show when an exact search term is entered into Google. For example [affordable apartments in Hamrun].
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